Turning products
into feelings.

FREMDWORLD created eight Samsung productions in two years, working with four agency partners across three continents. The briefs covered Bespoke Jet AI, SmartThings, Galaxy foldables and carrier campaigns.

For the Galaxy Z Flip7 Content Lab in Los Angeles, we filmed in Berlin and Venice Beach, then connected both locations through a portal built around the phone's folding motion. The product feature defined the idea and every transition.

The collaboration began with Wicked and led to three more Home Entertainment films with DDA Global for Wicked, Jurassic World and How to Train Your Dragon.

Universal supplied the campaign direction. FREMDWORLD developed the social hooks, storyboards, locations, 3D scenes, character animation, VFX, edit and final delivery. Each title received its own visual idea.

The first project was a product reveal in 2023. Three more campaigns followed with the Paula's Choice German and European teams for Berlin, Amsterdam and the Sephora launch in the Middle East.

We avoided the usual floating product shots. The films included a wall reveal in Berlin, SPF scenes based on the ingredients and Sephora helicopters carrying the products above Dubai. FREMDWORLD handled concept, 3D, animation and finish.

Publicis Production and Saatchi & Saatchi brought FREMDWORLD in during feasibility. The task was to turn the crossover into a 15-second FOOH film that could be shot and finished in Berlin.

We filmed on Wiener Straße and created the board transformation, Monopoly character animation, tracking and compositing in 3D and VFX. No generative AI was used.